PLEASE CALL in early/mid September TO CONFIRM grape picking hours BEFORE DRIVING OUT. (507-252-1309)


Yeah! You’ve decided to check out what Firefly Berries is all about. Here’s a little information to make your visit the best it can be!

What to wear?? This is nature, so be sure to dress for the weather. Comfortable shoes and clothes and sunscreen are always recommended. High heels probably aren’t the best choice! If there has been a lot of rain, some rain boots or old shoes might be a good idea. Although we do have straw or grass between all of our fruit rows, this is nature after all… and you can get dirty!

Do I need to bring a mask?? Masks are not required at this time. We recognize that the risks are much lower when we are outside, however, we highly recommend wearing a mask if you are ill or recovering from Covid-19.

Can we sample berries in the field?? You may taste the fruit to make sure that it is to your liking, however, we do try to keep our you pick prices reasonable. If customers consume more than a sampling, we may need to raise our prices.

DIRECTIONS We are NOT OPEN to the public during the summer months. We are actually only open in the fall (Sept/Oct) during concord grape season. And everything is dependent on the fruit and when it is ready to be picked. Here are a few more details.

We are located at 5542 23rd St NE, Rochester MN.

To find us from the South side of Rochester, travel four miles east from Broadway on US 14, then 3 miles north on County Road 11.

To find us from the North side of Rochester, take 37th St NW/Cty Rd 22, heading East. Turn left onto Viola Rd/County Rd 2. Follow County Road 2 (past Century High School) for about five minutes and turn right onto County Road 11. We will be one mile down on the left. For a complete map, click here.

HOURS OF OPERATION We are only open to the public in June/early July for strawberries and again in the fall (September/October) for grapes, dependent on fruit availability. We also sell at the Rochester Downtown Farmers Markets from May-October.

2023 HOURS

Summer Hours We no longer offer you pick strawberries, so we are CLOSED to the public until the concord grape season starts in September.

Fall HoursWe will know more as the grapes ripen. Please check back in late August/early September for picking times. We anticipate the season to last 2-3 weeks.

For your reference, 2022 hours were

  • Tuesdays, Fridays & Saturdays (9 am – 5 pm)
  • Sundays (12 noon – 5 pm)
  • We are CLOSED on Mondays, Wednesdays and Thursdays.

Despite the weather unpredictability, we try our hardest to keep regular hours as much as possible. However, hours change depending on picking and weather conditions. Please ALWAYS CALL BEFORE DRIVING OUT to confirm fruit is available to be picked. (507) 252-1309.

Approximate picking times are listed below by fruit. Please note that when a fruit starts and begins varies from year to year depending on the weather.

*Strawberries – mid June through early July (available online & at local Farmers Markets only!)

*Fall Raspberries & Blackberries – mid August through a hard frost (available at the Rochester Farmers Market only!)

*Concord Grapes – mid/late September through a hard frost (available for you pick, online ordering/curbside pick up, and at local farmers markets).