How to Purchase Our Fruit?

So how do I get Firefly Berries’ strawberries in 2026? How does it work?

*Each day we will post a strawberry update on our main page (look for the little gray box), as well as on our Facebook page and on our voicemail (507) 252-1309. This update will be posted no later than 11 am. This allows you to choose the best way to get your strawberry information, and it allows us to focus on picking and packaging the strawberries coming out of the field.

*When we do have strawberries to sell, it will be noted in the update, along with how and where you can purchase them. The plan for 2026 is to primarily offer strawberries for sale through online ordering on our website. We are also planning to sell both quarts and four pound boxes at the Rochester Farmers Market Saturday mornings starting Saturday, June 13 at the Olmsted County Fairgrounds. The market opens at 7:30 am.

*When strawberries are available for online ordering, the ordering window will always open at 12 noon and remain open until 3 pm or until the strawberries sell out for the day. Simply click on “shop” at the top of any page on our website, followed by the “fresh produce” link. Once the ordering window opens, the various size options will appear for you to choose from. When the ordering window is not open, or we have sold out for the day, you will see a message that reads, “No products were found matching your selection.”

*Curbside pickup time will always be from 5-6 pm the SAME DAY you order. You will pick up your berries out at the farm (5542 23rd St NE, Rochester). If you are unable to make it during that pickup window, please reach out to us via phone or email to discuss an alternative pickup time. Although we can’t always make an alternative time work, we do our best to work with the customer.

*Please note if you are driving to us from the south side of Rochester via Hwy 14 or Hwy 9, there is construction at the intersection of Hwy 9 and 11. The best way to get to the farm for 2026 is to take County Rd 22 to County Rd 2/Viola Road. This will take you past Century High School and east of town towards us. When you see County Road 11, you will want to turn right and we are just one mile down on the left. If you reach County Road 11 and can only turn left, you have gone too far.

Frequently asked strawberry questions???

  • How much do the various sizes cost? For 2026 we will be offering strawberries in three sizes. All three sizes will be offered through curbside pickup at the farm as long as we have enough berries. However, we will only be bringing 4 pound boxes and quarts to the Rochester Farmers Market.
    • Quart (approximately 20 oz) – $9
    • 4 pound box – $28
    • 10 pound flat – $68
  • How long will the season go? This year our season started on Wednesday, June 10 and we anticipate picking for about two weeks.
  • Do you spray anything on the strawberries? Are they organic? Although we are not certified organic, we do not spray any chemicals on our farm. We pull weeds by hand and use crop rotation and cover crops to keep the soil healthy. On occasion, and only as needed, we may use a homemade natural fungicide on the plants. It is composed of potassium bicarbonate, water and dish soap. This is sprayed on the leaves every 10-14 days to increase pH, making the leaves more alkaline and more resistant to fungal growth. In 2025 we found this to be a successful option for controlling a fungal outbreak, but as of today (June 10) we have not needed to use this spray for our 2026 season. Potassium bicarbonate is naturally occurring, safe for human consumption, and is approved as both an organic fungicide and a food additive.

What about the Concord grapes?

For the 2025 grape season — Orders must be placed by 8 pm (Central time zone) the day BEFORE you wish to pick up the grapes. If you wish to order and pick up the same day, please call us at 507-252-1309 to place a phone order. We are rarely at our computer during business hours and will likely not see your order if it comes in online. Pick up for grapes is during our regular open you pick hours.

  • All orders must be placed and paid for online through our online shop.  If for some reason customers do not have access to the internet and/or a credit card for payment, we ask they call us at 507-252-1309 to place an order. We will do our best to work with customers to help them get the berries they are looking for.
  • When paying, you do NOT need to have or create a PayPal account in order to place your order and pay online.  Simply click on the the yellow PayPal link, and a box will pop up offering you the option to either log in (if you already have a PayPal account) or to use any debit/credit card to pay. Our system does NOT require you to have an account on any site. You can simply use your credit card to pay for your order.
  • If for any reason you are having difficulties with the online ordering process, please give us a call at 507-252-1309 and we will walk you through the process.  If we do not answer, we may be on the line with another customer, so please leave a message and we will get back to you as soon as we can.
  • If we offer online ordering for strawberries – Orders must be placed during the ordering window on the same day you wish to pick them up. Pick up for strawberry orders is always at the farm and between 5-6 pm the same day you place order. If this pick up time does not work for you, please call to make alternate arrangements.
  • Once we receive your order, all customers will receive a confirmation email, confirming their order, as well as pickup directions and times. Please scroll all the way to the bottom of the page of this confirmation as it has pick up details included.
  • Customers who do not show up during the specified pick up times, and do not contact us to let us know of their extenuating circumstances, will be given a two hour grace period after the pickup time has ended.  After that time, the customer forfeits their fruit.  No refunds will be given for orders that do not follow this procedure.
  • If a customer cannot pick up their order personally, they can send a friend or family member to pick up the order in their place.

2025 Concord Grape Pricing

  • $1.75 per pound (you pick)
  • $1.50 per pound (over 100 lbs you pick)
  • $2.25 per pound (we pick)
  • $2 per pound (over 100 pounds we pick)
  • *There is a small fee for you pick boxes. Feel free to bring your own to save money and waste!

2025 Concord Grape Hours – (We will confirm 2026 grape hours in early September. Please call to confirm at that time to see when the season will begin).

  • Wednesdays, Fridays and Saturdays — 10 am to 6 pm
  • Sundays — 12 noon to 4 pm
  • **We are closed on Mondays, Tuesdays and Thursdays

**If you have any questions or concerns, please do not hesitate to contact us via phone (507-252-1309), email, or through our Facebook page. We thank you for your patience and patronage!